Our Story

The Story Behind the Brand

Your skin tells a story.
It reveals what your
body, mind, and spirit
are holding.

At 57, I could no longer ignore how old my skin looked and felt. The elasticity was going. Fine lines were settling in. A dullness that no amount of sleep fixed, and undereye puffiness that stayed regardless. My body needed an oil layered under lotion just to feel comfortable — and honestly, I'm not someone who wants to do that. I wanted one thing that worked.

 

I never had troubled skin. But something shifted — and when I started asking why, what I discovered changed how I understood what our skin is actually capable of when we stop working against it.

"When our skin ages much faster than it should — the right support can help it find its way back."
— Beverly, Founder, Choonie's Botanical Blends

Here is what I came to understand: 
Your skin tells a story.
Nature is intelligent.
The body is sacred.
Emotions live skin deep.

When our skin ages far faster than it should — it is likely pulled along by years of emotional stress and environmental damage. Products that contain synthetic ingredients and harsh additives compound the problem. 

When you respond to your body with care, it can find its way back. We must...
listen to its whispers,
honor the healing power of nature, 
believe in our body's ability to heal, and
calm our heart so our body can listen.

When you restore the skin with the right botanical support, it returns to where it should have been. You won't look 20 again — that's not the point. The point is that 40+ actually looks and feels incredible when you stop working against it. 

This took me back to a  scripture that has always intrigued me: 
The leaves of the trees are for the healing of the nations.

I decided to return to the ancient traditions of cultures that never abandoned the plant as a source of wellness. And when my granddaughter came over that weekend, we made what would become Petals & Silk Body Veil. I realized we were onto something when I gave samples to family members, and they were in love! And when it came time to name what we were building, I knew.

I named it after my mother.
 Choonie was her nickname.

She was a survivor whose quiet strength reminds me of the resilience of plants. Our mission honors my mother. And it honors every survivor — every person who endured quietly, whose courage was only understood long after the fact.

Our story began with one blend.
But our beliefs guide them all. 

Choonie — Sook Cha Kang, the inspiration behind the brand
In Her Honor

This is Choonie.

The brand carries her name — and with it, the strength and resilience of every survivor. Every woman whose quiet strength was often unseen, and whose story was only understood long after their transition. Choonie's was named in her honor. And in theirs.

춘이 — Choonie Shop the Collection
The Beliefs Behind the Brand

Healing is more than what you apply

Everything Choonie's makes is built on four beliefs about skin, nature, the body, and what we carry inside. What you put on your skin matters. So does what you carry in your heart. Both show up on your face.

Read Our Philosophy Shop the Collection